I survived Twittercide.

It's nearly Easter. A time for resurrection. Perhaps a good time to restart my blog. I joined in everybody's excitement at the potential for blogs, then followed as many seemed to ditch theirs. I simply ran out of time in the day. When life gets busy, who has time to update everything? Seems lots of people found the same thing which is why you'll often stumble across blogs (or websites) that haven't been refreshed for a while. There was the internet early adopter David Bowie who's now happily playing dad to his 9 year old son and who hasn't touched his blog in something like 3 years. There was Miley Cyrus who commited twittercide once she decided that actually having a life was better than constantly tweeting about one and freely admitted she couldn't do both. How do you find the time? It's hard. Especially, if, like mine, no-one in particular is following you. Why bother and where does it all fit? Interesting enough, things seem to be in one of those settling down periods. Gone are so many of the "I'm going shopping now" tweets. They've either left a gap or been replaced by something with some content. Same with the blogs that are incredibly self indulgent. Next! Big on the twitter front are two things. Complaints and apologies. If you're not happy, tweet about it. (The Southwest Airlines case is a perfect example). If you've done something wrong or unfortunate, tweet your apology. Southwest Airlines tried that but not with a great deal of luck. John Mayer tried it as well, with a bit more success but then he had much further to come back after telling Playboy his dick didn't like black women. Would take a few tweets to get yourself out of that mess. Of course some people are using these new media particularly well. There are real marketing success stories. There are social change initiatives. There's reputation building and crisis management. There's brand building. There's so much you can do. Isn't that the problem. More than ever it's knowing where to put your time and your energy. Striking the right balance. Traditional media hasn't died yet. New media has waned slightly in trumpeting it's medicine show remedy for all ills. Everybody's just stuck in the middle, trying to make sense of it all. But, hey, I'm blogging again and it feels good.